iPod’s Dirty Secret

Casey Neistat

How come I never heard about Casey Neistat until reading about him in the cover story of Business Punk magazine? Although I’m watching the occasional YouTube video, I wasn’t aware that he is one of the most successful YouTube producers and YouTube film makers in New York.

3 years before YouTube was launched by 3 former PayPal employees in February 2005, he made a pivotal film in his career with his brother Van. It was viewed over six million times in the first month of its release online. They built their own website to be able to host iPod’s Dirty Secret, a public service announcement from the Neistat Brothers.

Snowboarding with the NYPD was another stroke of creativity, published in January 2016, watched 2.7 million times so far. If the YouTube video doesn’t play in your country, try the Facebook version.

(Picture courtesy of designboom.com)

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